Cookie Policy

Last updated: December 26, 2025

WHAT ARE COOKIES?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to "remember" your actions and preferences over a period of time, so you do not have to configure them again every time you return to the site or navigate from one page to another.

Cookies play an important role in improving your browsing experience, enabling essential features and helping us understand how you use our site so we can continuously improve it.

HOW DOES SENDKIT USE COOKIES?

SENDKIT uses cookies for various purposes:

Functionality: Remember your preferences and settings
Security: Protect your account and detect fraudulent activities
Performance: Analyze how you use our site to improve it
Marketing: Personalize ads and measure campaign effectiveness

TYPES OF COOKIES WE USE

1. STRICTLY NECESSARY COOKIES

These cookies are essential for the operation of our website. Without them, some services cannot be provided.

Cookie	Purpose	Duration	Type
session_id	Keep you logged in during browsing	Session	First-party
csrf_token	Protect against cross-site request forgery attacks	Session	First-party
cookie_consent	Store your cookie preferences	1 year	First-party

Legal Basis: Legitimate interest (necessary for service delivery)

2. PERFORMANCE AND ANALYTICS COOKIES

These cookies help us understand how visitors interact with our site by collecting information anonymously.

Google Analytics

Cookie	Purpose	Duration	Provider
_ga	Distinguish unique users	2 years	Google
_gid	Distinguish unique users	24 hours	Google
_gat	Limit request rate	1 minute	Google
ga	Persist session state	2 years	Google

What they collect:

Pages visited
Time spent on site
Traffic source
Device used
Approximate location (city/country)

Purpose: Analyze visitor behavior to improve our site and content.

Legal Basis: Consent

Privacy Policy: Google Analytics Privacy

PostHog

Cookie	Purpose	Duration	Provider
ph_phc_<project_id>	Identify user sessions	1 year	PostHog
ph_<project_id>_posthog	Track events and analytics	1 year	PostHog

What they collect:

Interaction events (clicks, scrolls, forms)
User sessions
Conversion funnels
Session recordings (when enabled)

Purpose: Product analytics and user experience improvements.

Legal Basis: Consent

Privacy Policy: PostHog Privacy

3. FUNCTIONALITY COOKIES

These cookies allow the site to remember choices you have made to provide enhanced features and personalized content.

Pipeback (Support and Chat)

Cookie	Purpose	Duration	Provider
pb_session	Maintain active chat session	Session	Pipeback
pb_user_id	Identify user in support conversations	1 year	Pipeback
pb_preferences	Save chat preferences	6 months	Pipeback

What they collect:

Conversation history
Contact information provided
Support preferences

Purpose: Provide chat support and maintain conversation history.

Legal Basis: Legitimate interest (support delivery)

Privacy Policy: Pipeback Privacy

4. MARKETING AND ADVERTISING COOKIES

These cookies are used to track visitors across different websites and display relevant ads.

Meta Pixel (Facebook/Instagram Ads)

Cookie	Purpose	Duration	Provider
_fbp	Identify browsers for advertising	3 months	Meta
fr	Deliver, measure, and improve ads	3 months	Meta
_fbc	Store campaign information	2 years	Meta

What they collect:

Pages visited on our site
Products/services viewed
Actions taken (sign-up, download, etc.)
Device information

Purpose:

Display relevant ads on Facebook and Instagram
Measure advertising campaign effectiveness
Create custom audiences
Remarketing

Legal Basis: Consent

Privacy Policy: Meta Privacy

Google Ads

Cookie	Purpose	Duration	Provider
_gcl_au	Store and track conversions	3 months	Google
IDE	Personalized advertising	1 year	Google
test_cookie	Check if browser accepts cookies	15 minutes	Google
DSID	Identify user for ads	2 weeks	Google
NID	Personalize ads on Google sites	6 months	Google

What they collect:

Ad interactions
Conversions (sign-ups, downloads)
Browsing behavior
Interests

Purpose:

Display relevant ads on the Google Display Network
Measure advertising campaign ROI
Remarketing
Ad bid optimization

Legal Basis: Consent

Privacy Policy: Google Ads Privacy

THIRD-PARTY COOKIES

In addition to the cookies we set, our site may use third-party cookies. These are cookies set by domains other than ours.

Third-Party Services Used:

Third Party	Purpose	Category	Policy
Google Analytics	Usage analytics	Performance	Link
PostHog	Product analytics	Performance	Link
Pipeback	Customer support	Functionality	Link
Meta (Facebook)	Advertising	Marketing	Link
Google Ads	Advertising	Marketing	Link

Important: We have no control over cookies set by third parties. We recommend that you visit these third-party websites for more information about how they use cookies.

The cookies we use have different durations:

Session Cookies

Temporary and are deleted when you close your browser
Examples: session_id, csrf_token

Persistent Cookies

Remain on your device for a specific period
Duration varies from 24 hours to 2 years, depending on the purpose
Examples: user preferences, analytics cookies

SENDKIT uses the following legal bases for data processing via cookies:

1. Legitimate Interest (Art. 7, IX of the LGPD)

Strictly necessary cookies
Security cookies
Customer support cookies

Performance and analytics cookies
Marketing and advertising cookies
Non-essential third-party cookies

Your consent is obtained through the cookie banner displayed on your first visit to the site.

You have the right to accept or refuse cookies. You can exercise your cookie preferences through:

When you visit our site for the first time, you will see a banner informing you about cookie usage. You can:

Accept All: Allow all cookies
Reject Non-Essential: Allow only necessary cookies
Manage Preferences: Choose specific cookie categories

2. Preference Center

Access it at any time through the link in the site footer: "Cookie Settings"

3. Browser Settings

You can configure your browser to block or alert you about cookies:

Chrome:

Settings -> Privacy and security -> Cookies and other site data
Choose your preferences

Firefox:

Options -> Privacy & Security
Cookies and site data

Safari:

Preferences -> Privacy
Manage website data

Edge:

Settings -> Cookies and site permissions
Manage and delete cookies

Warning: Disabling cookies may affect the functionality of our site. Some features may not work properly.

4. Third-Party Opt-Out Tools

For advertising cookies, you can also use:

Google Ads: Google Ad Settings
Facebook: Facebook Ad Preferences
Network Advertising Initiative: NAI Opt-Out
Digital Advertising Alliance: DAA Opt-Out

COOKIES AND PERSONAL DATA

Personal Data Collected via Cookies:

Some cookies may collect indirect personal data, including:

IP address
Unique device identifiers
Browsing information
Approximate location (IP-based)

Data NOT Collected:

Our cookies do NOT collect:

Full name
CPF or identification documents
Full residential address
Financial data (credit card, bank account)
Passwords or access credentials

COOKIES IN MOBILE APPLICATIONS

If you access SENDKIT through mobile applications (iOS or Android), we may use technologies similar to cookies, including:

Device Identifiers: Unique IDs assigned to the device
Third-Party SDKs: Analytics and marketing tools
Local Storage: Local storage within the application

These technologies are governed by the same principles as this Cookie Policy.

YOUR LGPD RIGHTS

Regarding data collected by cookies, you have the following rights under the LGPD:

Access: Know which cookies are active and what data they collect
Correction: Update cookie preferences
Deletion: Request deletion of cookies and associated data
Revocation: Revoke consent for non-essential cookies at any time
Portability: Request a copy of data collected via cookies
Objection: Object to the use of marketing cookies

To exercise your rights, contact us:

Email: dpo@sendkit.dev
Form: Link to form on the website

UPDATES TO THIS POLICY

This Cookie Policy may be updated periodically to reflect:

Changes in our cookie practices
New cookies implemented
Changes in legislation
Privacy and security improvements

How you will be notified:

Banner on the site informing about changes
Email to registered users (for substantial changes)
"Last updated" date at the top of this document

We recommend that you review this policy periodically.

FREQUENTLY ASKED QUESTIONS (FAQ)

1. What happens if I refuse all cookies?

Strictly necessary cookies will remain active (essential for the site to function). Analytics and marketing cookies will be blocked. Some features may be limited.

2. Can I change my preferences later?

Yes! You can change your preferences at any time through:

The "Cookie Settings" link in the site footer
Your browser settings
Clearing your browser cookies

Third-party cookies (Google Analytics, Meta Pixel, etc.) may share data with those platforms according to their privacy policies. We do not sell or share cookie data for purposes unrelated to our services.

4. How can I find out which cookies are active in my browser?

Use your browser's developer tools (F12 -> Application -> Cookies) or extensions like "Cookie Inspector" or "Ghostery".

5. Do you use cookies for cross-site tracking?

Only third-party cookies (Google Ads, Meta Pixel) may perform cross-site tracking for advertising purposes. You can disable them through the cookie settings.

6. Do cookies compromise the security of my device?

No. Cookies are simple text files and cannot execute code or install viruses. However, some cookies may track your activity for advertising purposes.

GLOSSARY OF TERMS

First-Party Cookie: Cookie set by the sendkit.dev domain

Third-Party Cookie: Cookie set by a different domain (e.g., google.com, facebook.com)

Session Cookie: Temporary, deleted when the browser is closed

Persistent Cookie: Remains for a defined period, even after closing the browser

Tracking Pixel: Invisible image used to track visits and actions

SDK: Software Development Kit - third-party code integrated into applications

Opt-Out: Option to decline/refuse a specific type of cookie

Opt-In: Option to accept a specific type of cookie

Remarketing: Displaying ads to people who have already visited the site

Cross-Site Tracking: Tracking activities across different websites

Category	Consent Required?	Can Be Disabled?	Impact When Disabled
Strictly Necessary	No	No	Site does not work
Performance/Analytics	Yes	Yes	Does not affect functionality
Functionality	Depends	Yes	Loses some features
Marketing	Yes	Yes	Does not affect functionality